It seems that everywhere you turn, people are telling you to use social media to build your business. “Just create a Facebook page,” they say, or they urge you to “Get on LinkedIn.” Understanding how to leverage these platforms, however, is not so clear cut. Developing a strategy for using social media to your advantage is the best way to cut through the chatter and find a solution that works for your business.
Finding the Right Social Media Channel
There are a lot of social media sites on the Web, each with their own demographic, interface and advertising structure. While it may be tempting to simply create a presence on all of them, it helps to drill down into the mechanics of each one and understand how they can benefit your particular business. If your company is product-based and highly visual, photo sharing sites like Instagram, Pinterest and Flickr may be most effective.
If, however, you are offering an information blog, Twitter, Facebook or LinkedIn may be the best choice. Making the most of these sites takes time, and often money, so it pays to have a clear understanding of which ones will be right for your business. A social media strategist can help you to develop a solid plan that allows you to focus your energies on the right platforms and maximize your marketing dollar.
Jennifer Bagley is an international social media speaker and strategist with more than 10 years’ experience in social media, digital marketing and business development strategy. She uses her in-depth knowledge of Web marketing and applications to assist businesses small and large in their quest for growth.
This professional speaker can motivate your team and give you the inside scoop on how to grow your business online without wasting energy. She is a highly-rated international social media speaker and her team can take your business to the next level.