BREAKOUTS & WORKSHOPS


Jennifer Bagley has many different breakout presentations, workshops, and training programs available to businesses who wish to increase their sales team’s results, organizations who wish to build larger memberships, non-profits who wish to compete and win funds, companies focused on decreasing sales cycles, increasing referrals and improving profits. Topics Include:

1. Change your Thinking Change your Results – How to Leverage Technology to Convert Time to Cash

It’s time to begin leveraging technology to improve operations and increase sales! Over 60 dealers and a half dozen distributors quickly signed up for a Free Strategy Session which includes a Free Professional Website Evaluation. Join us for a powerful presentation focused on 2015 strategies to:

  • Evaluate current performance and identify priorities
  • Increase Leads and Opportunities from effective Internet Marketing Strategies
  • Improve website Search Engine Ranking for your Top Key Phrases – Page 1, #1
  • Increase conversions through a Strong Social Media Presence
  • Leverage mobile and voice to text searches to drive new sales.

2. Web Design and Development: Your website should be your best sales and marketing “person”. Let’s talk Web Design and Development!

When you look at your website, do you feel like it is a proper representation of the company you are or the company you want to become? When someone comes to your site do they instantly know who you are, what you do, where you do it, how you can help them, and how to contact you? Is your website your best salesperson working for you or do you feel like it might be hurting your chances at securing the business?

What you will learn from the Webinar:

  1. The top 10 Must Haves on your website!
  2. The top 10 Things to Avoid on your website.
  3. How to turn your website into a conversion machine.
  4. What your website might be missing for the mobile viewers.
  5. The biggest mistakes business owners make when designing their website.

3. Local Listings and Reviews – How to ensure your business is properly listed on Local Listing Directories

DURING  THIS  FREE WEBINAR YOU WILL LEARN:

  1. What local listings and reviews are and why they should matter to you!
  2. The difference between normal search results and local search results and how that can affect your bottom line.
  3. The power of Google Business Listings.
  4. How proper SEO setup can catapult your business to where you want to go.
  5. The steps you need to take to position your business to conquer local listings.

4. Conversions: How to Increase Website Conversions through Well Executed Call to Actions

Getting prospective customers to do what you want them to do can be difficult. The science behind designing effective Call to Actions to drive your prospects to take action is a requirement to get strangers to become prospects, prospects to become customers, and customers to buy more services. Having a website is just not enough, it requires carefully executed strategies to guide people to take action.

They abandon your website before filling out forms, they don’t sign up for your beautifully written newsletter, and many won’t even pick up the phone to request an estimate or schedule service.

During this webinar, we will evaluate the various buyer personas and personality types and drill into Call to Action strategies designed to help you increase your conversions.

5. How to Leverage Google Apps to Run your HVAC Company… for FREE!

There are so many free tools available within Google Business Apps… and we want to make sure that you know about the most important ones! It could help you avoid a ton of expenses with their “competitors” that charge for the same services Google provides for free. The more money you can keep off operational expense line, the more money you can invest in income generating activities – things that bring in new business.

All businesses have the same basic needs when it comes to running their business. The basics include:

  • Phone Calls
  • Call Tracking
  • Email
  • Contacts
  • Documents
  • Spreadsheets
  • Presentations
  • Web Forms
  • Calendars

There are also more advanced functions a business should be using, but sometimes, just don’t know how, such as:

  • Website Analytics
  • Shortlinks, Conversion Tracking
  • QR Codes
  • Video
  • Local Business Listings
  • Google Maps
  • Taking Payments Online
  • Managing Photo Libraries
  • And much more…

6. SEO Content Marketing Strategies

You may have heard the statement “Content is King” online. Well, it’s as important as your voice in a sales meeting. Can’t talk, can’t sell. Without the right content, it’s difficult, if not impossible to get your internet marketing (or any marketing) to put you in front of new potential prospects, and convert them to leads.

The most important factor in marketing is learning how to do the right things, in the right order, at the right time. Prioritization is key to long term success.

During this session, we are going to break down content needs and help you prioritize it!

  • Content for Conversions (convert them during the buyer’s phase)
  • Content for your more analytical buyers
  • Content for SEO by Service and Location (getting Google to put you in the right drawer)
  • Content designed to capture a new lead during the research phase
  • Content designed for converting the do-it-yourselfers
  • Content designed to reduce operational time wasters
  • Content designed to make you the leader and authority in your marketplace
  • Tailgate marketing – advanced ways to leverage your competitors marketing dollars
  • Comparison content to help secure the avid shoppers

7. SEO – Keyword Research & Selection Strategies

When people need help with their AC or Furnace, what’s the first thing they do?

Go to Google and search for it or ask a friend for a referral (call, text, social media, etc)! Focusing on these 2 lead generation activities are the most effective ways to get results.

Keyword Strategies are essential to developing winning HVAC search engine marketing campaigns. Your keyword strategy should drive your website layout, content creation and is critical to drive relevant traffic to your HVAC business. Choosing the right keywords can make all the difference in your campaigns, determining how well your website ranks on Google and other search engine platforms depending on your service, the season, and the cities in which you want to generate new traffic and business.

All companies should consider the impacts of:

  • Seasonal Changes
  • New Technologies and Systems
  • Storm Seasons
  • Geo Targeting / Local Marketing
  • Competition
  • And more…

Let’s talk keyword strategies for success! Don’t miss this powerful presentation.

8. SEO – Off Page SEO Strategies to Achieve Rankings

No matter how you look at it, this stuff’s complicated. As much as most people would prefer to just keep their head in the operations of their business, you just can’t. Understanding enough about SEO / SEM and On-Page / Off-Page marketing to be able to ask good questions, select great vendors, understand key performance indicators for progress, not get taken advantage of is critical to any business owner, and could save hundreds of thousands of dollars in missed opportunities and losses in vendor selection.

9. Web Design Strategies for Effective User Experience, SEO, and Conversions

When you look at your website, do you feel like it is a proper representation of the company you are or the company you want to become? When someone comes to your site do they instantly know who you are, what you do, where you do it, how you can help them, and how to contact you? Is your website your best salesperson, working for you, or do you feel like it might be hurting your chances at securing the business?

What you will learn from the Webinar:

  • The most effective Web Design Strategies for Conversions
  • SEO Design Strategies
  • Trouble-Shooting Quick Fixes
  • Reviews Promotions
  • Financing, Savings, Promotions and Discounts Displays
  • Smart Navigation Strategies
  • How to connect with the customer’s emotions faster

10. Web Design Strategies for the Seasons

Description: The Season’s change and so should your website. If you want to connect with customers quicker, it’s important to have a positive emotional response. This can easily be done through simple graphics design changes on your website.

What you will learn from the Webinar:

  • Slider Designs
  • Images
  • Graphics
  • Menu Changes
  • Promotions
  • Social Media Graphics
  • Let’s make it Rain, Shine, Fall, or SNOW!

11. A new year, a new plan – Let’s design your Social Marketing Strategy for the year!

On the first day of the new year, my marketing team made for me… a Social Media Marketing Strategy. On the first month of the new year, my marketing team made for me, a list of social media branding…. and on goes the song. Let us help you cut out hours of planning and frustration! Jennifer Bagley will provide you with a general social marketing plan to maximize and accelerate results!

What you will learn from the Webinar:

  1. A 12 Month Marketing Plan for your social media accounts
  2. How to leverage assets across multi media
  3. How to automate your social marketing efforts
  4. Content, graphics and promotional ideas
  5. And much more!

12. Want to have amazing sales results? Now’s the time to start your AC Service Optimization Strategy!

Depending on the digital competition for your service areas and your seasons, this is the perfect time to start optimizing your website for AC Related service phrases before it’s too late! During this session you will learn how to mathematically plan for your AC marketing strategy online…. Waiting can put you an entire year behind!

What you will learn from the Webinar:

  1. Content Requirements
  2. On Page SEO
  3. Off Page SEO
  4. How to calculate the timelines to ensure success this summer!

13. Automation Frees Up Time to Focus on High Leverage Activities
(Building Sales, Retention, and Up-Sales to Existing Clients)

Top things to automate in an HVAC company to increase results.

Don’t work hard, work smart! By putting off technology and automation, because you “don’t have enough time”, you will never have enough time. It’s called the Rocking Chair Syndrome, always busy being busy… always moving, but never going anywhere. During this session, we will focus providing you with a list of things that will save you hundreds or thousands of hours in your business, allowing you to reallocate that time to things that actually build the business! High Leverage Activities.

What you will learn from the Webinar:

  1. What you can automate
  2. Benefits of automation
  3. High Leverage Activities
  4. Keep Doing, Stop Doing, Start Doing Exercise!

14. Main Characters, The Set & the Supporting Roles

Lead Generation Main Characters vs. the Supporting Roles – A Powerful Overview of the Difference and The Relationship between the Main Marketing Characters and the Supporting Roles!

Success in Lead Generation, requires a deep understanding of the Main Role that actually generates new business, and the Supporting Roles that can make or break your efforts. We get it, we have heard the horror stories… the continued investments and lack of results. Yes, your vendor’s play a huge role in this, but so do you. Having a clarity and a good set of expectations, will allow you to take more of an effective approach to getting results. Doing the right things, in the right order, at the right time is critical to growth.

What you will learn from the Webinar:

  1. Top 2 Lead Generation Activities (Main Characters)
  2. Top 3 Most Critical things you Must Have to Even Start the Process (The Set)
  3. A list of all the Supporting Roles (marketing activities) necessary to continuing to improve your performance and make those Top 2 Lead Generation Activities (Main Characters) PRODUCE!

15. How to make your Website STICKY! Give people a reason to Remember you!

Did you know the majority of homeowners cannot remember their HVAC companies name, even if service has been provided within the last 3 months. During this session we will teach you the best tips to make your website so useful that even a first time visitor would bookmark your website after visiting and your customers will always have a reason to remember you, bookmark your site, and never forget your company name. The end result… New Client Acquisition, Customer Retention, Customer Up-Sells, and Customer Referrals! Don’t miss this powerful webinar.

16. Multi-Channel Marketing in Real Time – What Drives Leads?

Discussion Topics:

  • The drivers fueling real time in multi-channel marketing to drive HVAC business leads
  • How HVAC Dealers can modify simple internal processes to drive reviews, referrals, and new leads
  • How enabling technologies support real-time online/offline orchestration

Growing real-time communication capability across channels means dealers can influence decisions made by customers in the moment. This webinar helps you understand how and when to apply real-time techniques to multi channel marketing to drive more business.

17. Leverage Google Apps to Run your… Company… for FREE

There are so many free tools available within Google Business Apps… and we want to make sure that you know about the most important ones! It could help you avoid a ton of expenses with their “competitors” that charge for the same services Google provides for free. The more money you can keep off operational expense line, the more money you can invest in income generating activities – things that bring in new business.

All businesses have the same basic needs when it comes to running their business. The basics include:

  • Phone Calls
  • Call Tracking
  • Email
  • Contacts
  • Spreadsheets

There are also more advanced functions a business should be using, but sometimes, just don’t know how, such as:

  • Website Analytics
  • Shortlinks, Conversion Tracking
  • QR Codes
  • Video
  • Local Business Listings
  • Google Maps
  • Taking Payments Online
  • Managing Photo Libraries
  • And much more…

18. Peak Season Marketing Priorities

Drive new business and increase off season sales

The worst thing you could do is let your busy season pass by without leveraging the huge opportunity to maximize your digital reviews! During this session we will show you a powerful strategy designed to seamlessly fit into your daily operations during your busy season, that will boost your marketing and SEO Results. We will help create clarity about the importance and relationship between the following:

  • Referrals: How your referral business is impacted by reviews.
  • SEO: How your rank on Google is impacted by reviews.
  • Review Sites: Learn the pro’s and con’s of various review sites
  • Reviews Powers: Learn how to prioritize and leverage reviews to get the most significant gains and impacts on other marketing initiatives.
  • Negative Reviews: Offensive and defensive strategies to best avoid and leverage negative reviews. How to make a negative review a positive marketing asset.
  • Best Practices for Showcasing “Testimonials” / “Reviews” on your website to achieve maximum leveraged results with Google (bots) and Prospects (humans).

This will be a power packed session that could take an 8 hour training day to cover… Register today, turn off your phones, bring your team, and be ready to learn! Dedicated to helping you Achieve Accelerated Results!!!

 

/*--Chatbot Script--*/