Amana Champions Conference with Jennifer Bagley speaking on Leveraging Technology to Convert Time to Cash.
Jennifer discussed the importance of High Leveraged Activities. Do the right things in the right order at the right time. 12 Step road map to accelerated results begins with strategy, content, websites, branding, video, mobile, social media, SEO, email, CRM, local and PPC. Time is divided in 2 groups, group one is manual, inefficient and repetitive or group two which is duplicate, replicate and automate. Strategy is based on training, coaching, strategic advice and reporting.
Strategic goals that should be developed
1. Increase Lead Generation
2. Increase Customer Referrals
3. Increase Up Sales to Existing Customer
4. Increase Customer Retention
5. Improve Operations
The process begins with clarity, focus and execution. Without clarity you cannot focus, without focus, you cannot execute and without execution, you cannot WIN!.
The important elements for a website/blog is divided into the life cycle, development, functionality, design, conversions and website purpose.
Branding is defined by a professional logo, website, social media presence, video, print and signage.
Stop and read this “Personal Promise”.
I promise to protect and leverage my time, money, resources, relationships and technology.
The subject on SEO is based on on page and off page which also addresses are you relevant, current and trusted.
Social media is based on “The Protector” which is focused on follow, share, commenting, auto posting, fan building and branding versus “The Aggressor” which moves to the development of editorial calendars, campaigns, list building, engaging, converting and targeting.
In 1000 days our kids are going to be our employee, our employer, our client or our competitor.
Mobile is a great next step which first starts with a mobile app, then mobile responsive website, text marketing and text communications.
Video can be offered in the version of welcome, testimonials, trainings, how to’s and often will go viral with the right message.
PPC is a great option with additional google Adwords, retargeting and Facebook advertising. Do understand the short term versus long term and simple versus compounding interest.
You must change your thinking to change your results. Set life goals to have the ability to choose without restriction!!!
You have a couple ways to go through life! Bottom line, take action!