Imprimis Group hosts Jennifer Bagley, sales supply chain expert with CI Web Group to speak to their in house Sales organization. On Tuesday, 4/24/2012 from 8:00 – 9:00 am CST.

Jennifer will be speaking to the organization the importance of technology, strategy and behavior to improve business connections and introductions for business opportunities.

Join us tomorrow, 4/24/2012 for our live broadcast at 8:00 am CST at www.jenniferbagely.com/live

Imprimis Group delivers a myriad of staffing, training and outsourcing services to match qualified candidates with respected companies throughout Texas. We provide highly trained personnel on an immediate basis for temporary, contract and full-time positions to create win-win relationships for employees and employers.

Since 1982, Imprimis Group has been placing associates and applicants in esteemed positions with respected businesses throughout Texas. They are dedicated to understanding the unique skill set, talents and ambitions, and they work tenaciously to place professionals in roles where they can achieve the highest potential. They also offer an unprecedented portfolio of benefits and employee resources to afford the quality of life people deserve.

About Jennifer Bagley

Jennifer Bagley is the Founder and CEO of a Multi-Million dollar Web Design, SEO and Social Media Marketing Agency, which she self funded over 6 years ago and grew from the ground up. Jennifer provides business owners with a more effective and practical approach to growing personally and professionally through effective management of time, money, resources, relationships and technology.

Jennifer has over 15 years executive experience in business strategy, consulting and supply chain management, for multiple Fortune 500 brands including Administaff, Nordstrom, Tommy Bahama, Fossil and Allstate Insurance, just to name a few.

While her company has the luxury of working with some of the biggest companies in the world, her passion and love stems from having the opportunity to work with small and mid size business owners across the nation.

Jennifer has also been a keynote presenter for the past 15 years, presenting to global conferences, corporations and organizations such as, American Airlines, City Chamber Events, Universities and business networking organizations.

To get connected with our community please click on the pictures below.

The live chats at the Vocus webinar a few weeks ago were fantastically lively and informative, with participants answering as well as asking questions that were posed to the scheduled speakers, Deidre Breakenridge, David Meerman Scott, Beth Harte, Lee Odden and Brian Solis. As time was tight, not all the questions were answered, so we thought we’d scoop some up from the logs and try to give some insights.

Q1: How do I increase my Twitter following?

This was a common question, but there’s no quick answer (unless you use a mass-following tool, which might boost your numbers but won’t necessarily give you a worthwhile audience that includes valuable influencers) – it can be a slow build, however, there are ways to make a difference:

Write content that people want to read! Bit obvious, but just spieling out advertising isn’t the tastiest bait. Write interesting and useful articles and blog posts and link to them; create infographics, videos, slideshows and share them; make astute and witty observations; share content by others that you think your followers will find helpful. Give them a reason to follow you and retweet you.
Search for your audience and follow them – if you’re doing the first point well enough, they’re likely to follow you back. Use any of the numerous Twitter applications and search engines to look for relevant people and influencers who would be interested in what you have to say.
Get involved in Twitter chats to connect with your relevant audience – this is a great opportunity to offer advice, opinions and knowledge to key people who may become followers afterwards. Robert Swanwick has compiled a Twitter Chat Master List where you can find the right subject for you.
Find a way to link what you’re saying to topical themes and hashtagged subjects – this gives you a more targeted audience when people search for those terms and keywords.
Finally, give an incentive now and again – run polls, competitions, promotions to engage and reward your loyal followers, and encourage more people to follow you.

Q2: How can I make my blog more effective?

It’s easy to feel that your blog is lost in the webiverse, but there are ways to increase its visibility and boost traffic.

Just like in question 1, content is key – write posts that are informative, useful, interesting and engaging. See this post for a more in-depth guide on how to write a great blog.
Optimise – just like your website, make sure that you are implementing keywords, links and other SEO tactics to ensure that your blog can be found and ranked by search engines. Register with blog directories such as Technorati or PostRank to add to the places you can be searched for, and to keep an eye on your blog metrics.
Network your blog with other social media platforms, like Twitter, Facebook or LinkedIn – link up your RSS feed, or manually link to posts you want to push out there.
Comment on relevant sites and blogs – not with pointless spam directing people to your site, but with genuine, thoughtful comments. If people appreciate what you’re saying, they’ll click through to your blog to see what else you’ve come up with.
Search for other bloggers in your field who you could invite to guest-blog (or blog swap), creating a backlink and an interesting new slant for your blog.
Most importantly, write posts that generate conversation – your audience will be compelled to comment, share, and your traffic will grow.
Distribute: get your posts bookmarked, upload them to relevant sites, copy them to article-sharing sites etc – the more places they can be found, the more they will be read.

Q3: What’s the proper Twitter etiquette on mutual following?

Well, it depends how powerful and influential you are – if you’re such a big shot you’re followed by 20K and only follow one back then good for you, but you won’t be getting much out of the social aspect of Twitter!

You don’t have to follow every person who follows you, but ignoring everyone who tries to interact with you defeats the purpose of Twitter and can be, well, a bit rude. Choose those whose tweets you actually want to read and find useful. If someone’s followed you that you don’t want to add to your following list, then at least send them a “thank you for following” personalised message to show your appreciation. It’s useful to note that you can also add people to lists without having to follow them.

Q4: How do I use YouTube for marketing?

YouTube serves as a standalone search engine that is becoming more and more powerful within social media and SEO. Using it as a marketing tool really depends on your business, your aims and your content, but there are several ways to make use of YouTube as a social media marketing tool:

Set up your own channel, where you can host your videos, link to your website/blog/social media profiles, hold discussions and answer questions.
Use slideshows or infographic videos to back up a blog post or key point.
Give out some personal and local information – show a behind the scenes of your company or location, introduce your staff, give a presentation on something that is important to you and your business.
Document case studies.
Film interviews with key company members, customers, associates etc.
Have some fun – don’t take yourself too seriously (but at the same time, don’t make a total arse of yourself!)
Make instructional and ‘How-To’ videos – these make up a lot of the search content within YouTube, as it’s much easier to learn from watching a demonstration than from reading an explanation.

Once you’ve uploaded a video, share it and distribute it via other social media platforms – embed in your site, your blog, link to it from Twitter and Facebook, add it to Vimeo – the list goes on. Get your content out there!

Q5: How do I measure/monitor the ROI of social media?

This is the big one, and unfortunatley, the answer is not particularly straightforward. The first thing to do is stop trying to fit social media into a traditional sized marketing box. The purpose and results of social media are less tangible than a PPC campaign, or press release launch – social media affects the reach and influence of your company, which in turn will affect its popularity and your website’s traffic, or awareness of your brand, which in turn will affect sales, conversions and profit. So how do you measure engagement?

Firstly, put monitoring tools into place – there are a ton of free tools out there, though you may find that most only cover specific areas of the metrics you are after, so you will need to use several simultaneously, or different tools for different analytics.

T o use these tools effectively, you need to have an aim or goal in mind – what are you trying to measure or track? The number of followers or fans is not the bottom line – you need to look at how those followers are interacting with you, whether they are spreading your message, whether they are driving traffic to your site and more. Focus on an objective and measure the appropriate metrics. Here are some examples of aspects you might want to keep tabs on:

Influence
Click-throughs
Site hits
Re-tweets/mentions
Followers
Fans/Likes
Interactions
Increased time on site
Sharing of your content
Comments
Backlinks
RSS subscribers
Image/video views
Number of bookmarks

For example, you’ve written a blog post on your business’ new product – you publish it, distribute it, linking to the relevant page on your site. Now you need to track its progress. In this case, you’d want to look at how many click-throughs you get to the product landing page, how much new site traffic you receive, whether people are sharing this information amongst their friends. Monitor these aspects through each of the social platforms you publish the information on – and from there you will be able to see how social media affects the number of conversions/sales from each area.

Q6: How do I show the value of social media to my boss/uncertain executives?

Another popular question, especially for companies just starting out with social media marketing. Often, businesses, or those working above marketers, don’t see the instant results of a social media presence (or, as in the point above, are not receiving targeted analytics to prove its value).

First, gather information on how competitors and other companies in your field are utilising social media – see what works, how they’re interacting, and if it’s having an impact on their brand. If you have no social media presence, chances are that someone out there is talking about you (or your line of business) anyway – go and research and see what questions people are asking, what problems they’re coming up against and what they want from you.

Second, find out where your customers are, and where you should be – in which social media community should you be making a presence for yourself? If your audience are big Twitter communicators, get talking to them; if they loiter around YouTube, upload some videos and get comments and views. Find your niche and get settled in it.

Third, take an example from question 5 above, and show your execs some hard facts and figures – and explain the power of resonance involved in social media, how it can strengthen your brand, make valuable connections with customers and act as a fantastic customer service platform.

Q7: What’s the best way to use social media for a Non-Profit organisation?

I think initial supposition is that it’s harder for a non-profit organisation to market themselves, because they are not providing a service or a product in retail terms. Contrary to this assumption, I believe that non-profits actually can do exceptionally well with social media. The very nature of social media interaction connects likeminded people for things they believe in. Social media is emotional, we participate because we want to, because we are moved or amused by something. Non-profit organisations can take this opportunity to promote their work, their aims and the issues they deal with and gain support, publicity and awareness.

A few places to start:

Assuming your organisation already has a website, add a blog, on which you can post content in a more conversational style, on issues and subjects that encourage comment and discussion. For example, some non-profit blogs document the progress of individuals who are fundraising by participating in a sponsored event, or post pictures and videos of success stories and company events.
Facebook accounts have the option of creating a page or a group for your organisation – for this, a page is generally more appropriate, because it enables you to add more structure to the profile, whereas a group might be more useful for a specific goal or issue you are trying to gain support for.
Twitter is a fantastic place for conversation, and raising awareness. Hashtags can easily organise a subject, and recently have been used to attract attention to issues which require donations and assistance, for example many tweeters are adding the hashtag #Pakistan to tweets which include a link to one of the various donation site for the Pakistan flood victims.
Make the most of multimedia and sites like YouTube, Flickr to broaden your message and distribute different types on content.

Q8: Where do I find the time to do all this?!

Well, apparently there’s this hot tub that’s also a time machine… Or, you could just make use of those ‘time management skills’ that are on your CV and get organised.

Focus on one thing at a time – there’s a tendency and a temptation to try to stick your fingers in all the pies when it comes to social media, since there are so many options, so many offshoots and avenues to explore. Target an objective, plan your action and monitor carefully rather than running around madly trying to connect with everyone, everywhere, all at once.
Set realistic goals. Choose a few things that have the highest priority for any particular day. Put the rest aside and concentrate on achieving your immediate goals. It’s easy to get overwhelmed and distracted by the fast-paced realtime world of social media.
Schedule ahead of time. I’m a big fan of Hootsuite for pre-composing tweets and facebook posts, squirreling them away and schedule them to be posted later (there are other social media network options for multiple postings). Then you can concentrate on other distribution and interaction.
Target the most active times for your particular community – look into a monitoring tool and find out when is the best time to post, to join a discussion, to comment and make yourself available at that time – it could be just one hour in a whole week that makes a big impact to your network.
Form a routine. Everyone and every business is going to have different needs, but as you get more proficient within social media, you will start to find a groove, and see how best to organise your time. Having a routine makes things more manageable, makes you more efficient, and rather than making you stuck into a rigid schedule, it actually makes it easier to deviate if you need to, because you know where you left off and where you need to pick up to keep on track.

I hope these were helpful for those of you starting out in social media, or feeling a bit lost in the networking world! If you have any questions about social media marketing, SEO, PPC, web analytics or any other aspect of internet marketing, please let us know and we’ll try to keep posting Q&A articles like this regularly.

Either leave a comment below (or on any other blog post that you have questions about), send us a tweet @ikroh, or post something on our Facebook wall. We’d love to hear from you and we’d be happy to answer your questions.

Search engine optimization (SEO)

Search engine optimization (SEO) is a modern age internet marketing technique which generates good quality online traffic. It is a process of optimizing websites for higher search engine rankings. The higher ranked websites will appear on top lists in the search engine. This will boost the traffic as well as business prospects.

We at EGB Systems and Solutions Inc. give special attention to Search Engine Optimization technique while designing and re-designing a website. We provide affordable SEO services like website optimization, link exchange, article submission, and search engine ranking service to make your website search engine friendly. Our SEO service makes your website more visible on the internet which helps in capturing more global visitors & prospective clients.

EGB SEO service includes:

1. Top Search Engine Ranking and Placement (Goggle, Yahoo, MSN)

2. Content Writing

3. Link Popularity / Directory Listing

4. Article submission

5. Search Engine Optimization

6. Blogs Designing and Marketing

Our SEO Experts do work on the following factors to influence top search engine positioning and ranking

Keyword research

Keywords play an important role in optimization. These are the words people enter to get in to their required websites. Appropriate keywords help the user to search the website. We at EGB research your keywords and optimize your site based on the most relevant keywords and drive relevant traffic to your website via the major search engines. We also search keyword phrases that most aptly describes your products and services and are actually used for searching.

Our keyword research involves the following key steps:

1. Keyword analysis: We analyze keywords that not only relate to your business but also its popularity in search engines

2. Keyword selection: Our SEO team selects the keywords that rightly represent your business and which can drive traffic to your website

3. Keyword placement: Selected keywords are effectively placed in the content, Meta data, links, etc. so that whenever search engines crawls, keywords are noticed

Relevant Content

Content are decisive so far as Search engine optimization is concerned. Content is believed to be the king of SEO. It is very important to have search engine friendly content to attract visitors to your website.

We at EGB take special care in each step of content writing. To achieve search engine friendly content, we ensure that:

1. The contents are grammatically correct

2. The sentences are short and simple

3. Is interesting to read

4. The tense and voice are consistence throughout the content

5. Contents are unique and not copied from other websites

6. Importance keywords are highlighted

7. Sufficient content on home page and on important web pages for successful search engine optimization

8. Proper anchor name, web page name, file name, image name that matches with the keywords, as it helps websites to get top search engine ranking & positions.

Link popularity

Link Popularity is the process of developing links to your website across similar websites of interest. It is very important when it comes to today’s search engines, as most of the top search engines consider link popularity as an important ranking factor. Link Popularity helps to grow your business network, as links from relevant and important websites makes your site appear more authentic to the search engines.

EGB Systems and Solutions provide different types of links to enhance your search engine popularity and they are:

Internal Links

An internal link allows you to link to another section on the same web page. This enables the user to navigate within the same website to access the information. Internal linking structure, also known as website navigation, is an essential factor for search engine optimization. A well structured internal link is the backbone of any website. It enables website visitors to find out what they are really looking for. Well structured internal links enables the search engines to scroll through the entire content and evaluate the quality of the website. This will considerably increase the ranking of your website

We at EGB provide internal links that builds your link popularity adeptly increasing your site visibility.

Incoming Links

Incoming links or back links are links from other websites. These links must be authentic and reliable as the search engine judges these sites while ranking. The most immediate and obvious benefit of an incoming link is that it brings more traffic. An incoming link from a high ranked site brings hundreds of visitors to your site.

EGB Systems and Solutions provide authentic and reliable incoming links that brings more traffic to your website and increase your business prospects.

Outgoing Links

Outgoing links are the number of website links where you have placed your link. These links gives additional information to the user. Links should be relevant to the content provided, as non-relevant contents affect ranking directly. Outgoing links ensures popularity of your website.

We at EGB place outgoing links to the websites which are relevant and similar to your website.

EGB Link building services

Our link building service includes:

1. Processing, creating, and managing links

2. Ensure that the search engine finds your link partners

3. Send a link report every week to keep you updated about the progress

4. Check frequently to see if your links are still on your partners’ websites or not

EGB Systems and Solutions build links to your website in a legitimate and professional way to ensure that you get the best ranking possible, we not only help your website rank high in search engine and bring more traffic but also help it prosper and live for longer period.

*****

EGB Systemsis a professional Copywriter of Search Engine Optimization, Internet Marketing Services and PPC. He written many articles about. For more information about Egbsystems & Solutions, Inc., Contact him at egblinks@gmail.com

Increasing number of web users’ world wide (1.8 billion), development and popularity of web based community sites (Twitter, Facebook), tools and information centers (branded & unbranded sponsored communities) are changing approach towards Pharma and healthcare marketing and information sharing. In pharma industry social media has emerged as an effective tool for marketing, consumer engagement, monitoring & analyzing user generated content and building & changing brand perception. Social media is emerging as a strategic shift in organizations communication and operation model. Top pharmaceutical market players have started integrating social media in to their marketing mix. The effective social media marketing strategies that can help generate business exposure, market research data, relationship building and thus can prove as an important initiative to boom sales and overall business in the long term.

Table of Contents

1. Introduction
1.1. Key Take Away
1.2. Report Description
1.3. Stakeholders
1.4. Research Methodology
2. Summary
3. Market Overview
3.1. Emerging Role of Internet in healthcare
3.1.1. Web 1 tools to Web 2 tools
3.1.2. Social Media Evolution
3.1.3. Conventional Media vs. Social Media
3.2. Social Media and New Technologies
3.3. Social media as a strategic shift in communication choices
3.4. ROI Analysis of using Social Media
4. Key Social Media (SM) Tools
4.1. Types of social media platforms
4.1.1. Twitter
4.1.2. Facebook
4.1.3. You tube
4.1.4. Blogs
4.1.5. Brand sponsored communities
4.1.6. Forums
4.1.7. Podcasts
4.1.8. Others
4.2. Comparative study
5. Effective Social Media Strategies / Tactics
5.1. Determine the right social media mix
5.1.1. Identify the social platform based on the target audience and goals
5.1.2. Use multiple tools
5.2. Enlarge the targeted segment
5.2.1. Reach the right people both in small and large social platforms
5.2.2. Generate more traffic to social platform
5.2.3. Trigger the conversation to analyze the business opportunity
5.3. Integrate the consumer in to business
5.3.1. Involvement in product testing
5.3.2. Effective Listening and  Monitoring of Online Social Media
5.3.3. Respond to consumers needs and preferences
5.4. Building & Engaging Consumer Communities
5.4.1. Create the collaborative tools such as forums, online surveys for the consumers
5.4.2. Disclose the identity to gain trust
5.4.3. Responding quickly to criticism and answer the comments
5.5. Build and Change brand perception when required
5.5.1. Replay offline campaigns on the social platforms
5.5.2. Announce the upcoming events and trigger the conversations
5.5.3. Engage users to buzz
5.5.4. Online Video distribution related to the product description
5.5.5. Build trust with consumers before providing influential information
5.6. Polices related to communication on social platform
5.6.1. Determine the speakers communicating on the social platforms on the behalf of product and service provider
5.6.2. Post the relevant content at the right time
5.6.3. Balance engaging communication vs. advertising communication
6. Benefits and Risk Analysis of Social Media in Healthcare Industry
6.1. Benefit Analysis
6.1.1. Marketing and Sales
6.1.1.1. SEO/SEMC vs. Social Media
6.1.1.2. Conventional Marketing vs. Social Media
6.1.1.3. Business exposure and generation
6.1.2. Consumer Relationship Management
6.1.2.1. Consumer Communication
6.1.2.2. Public Relations
6.1.2.3. Consumer feedback and satisfaction
6.1.3. Recruitment
6.1.4. Clinical Trials
6.1.5. Treatment and Rx Decisions
6.1.6. Enhancing Health Awareness
6.2. Risk Analysis
6.2.1. Intellectual Property Concerns
6.2.2. Privacy and Security Issues
6.2.3. Accountability
6.2.4. Content Validation
6.2.5. Regulatory and legal risk management
6.2.6. Criticism Management
7. Impact Analysis of Social Media on Healthcare Stakeholders
7.1. Stakeholder analysis
7.1.1. Pharmaceutical Companies
7.1.2. Biotech Companies
7.1.3. Life Sciences Companies
7.1.4. Health Insurance Providers
7.1.5. Health related Government bodies
7.1.6. Hospitals
7.1.7. Health professionals
7.1.8. Patients/Consumers/Consumers
7.2. Effective strategies for different stakeholders
8. Geographical Analysis of use Social Media in Healthcare Industry
8.1. US
8.1.1. Total Internet Connections and users
8.1.2. Social Platform traffic
8.1.3. Infrastructure development
8.1.4. Regulatory environment
8.2. Europe
8.2.1. Total Internet Connections and users
8.2.2. Social Platform traffic
8.2.3. Infrastructure development
8.2.4. Regulatory environment
8.3. Asia
8.3.1. Total Internet Connections and users
8.3.2. Social Platform traffic
8.3.3. Infrastructure development
8.3.4. Regulatory environment
9. Future Impact of Social media on healthcare/pharmaceutical industry
9.1. Increase in social engagement of healthcare professionals and companies with the consumers
9.2. Consumer engagement in business development
9.3. Reinvention of  marketing and sales strategies
9.4. Innovation in products and services
9.5. Dwindling sales force
9.6. Enhance business operational efficiencies

10. Case Studies
10.1. J&J
10.2. GSK
10.3. Bayer
10.4. Sanofi-Aventis
10.5. Novartis
10.6. Astra-Zeneca US
10.7. BMS
10.8. Roche
10.9. Pfizer
10.10. Boehringer Ingelheim
10.11. Merck
10.12. UCB
10.13. Novo Nordisk
10.14. Life Technologies
10.15. R&D Systems
10.16. FDA
10.17. CDC
10.18. Kaiser Permanente
11. Company profiles of key market players in social media
11.1. Siren Interactive
11.2. Saatchi and Saatchi Wellness
11.3. Transmission Content + Creative
11.4. Intouch Solutions Inc.
11.5. Fleishman-Hillard Digital
11.6. Others

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