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Author Archive

How Does Social Media Relate to Business Strategy?

“Own your own platform – don’t rely on Facebook being in business in a year.” I recently watched a webinar hosted by Maddock Douglas on social media strategy, and the above quote in the presentation made me think about the place that social media has within overall business strategy.  I’m relatively new to social media… Read More

 

Project Management and Social Media

PM and Social Media: Project Management Institute, (PMI.org), one of worlds’ leading organizations for project management professionals, describes Communications as one of the Knowledge Area for the project management; while identifying this as one of the critical link in the project management process, it describes the importance of ensuring proper communications management process in the… Read More

 

The Importance Of Search Engine Optimization Explained

It is imperative that website owners recognize the value of owning a site that is highly ranked and visible for search engine results. In the mid- 1990′s, webmasters and content providers began optimizing websites for search engines. This is currently referred to as search engine optimization (SEO). SEO is simply the process of improving the… Read More

 

Everything you ever wanted to know about social media marketing (but were afraid to ask)

The live chats at the Vocus webinar a few weeks ago were fantastically lively and informative, with participants answering as well as asking questions that were posed to the scheduled speakers, Deidre Breakenridge, David Meerman Scott, Beth Harte, Lee Odden and Brian Solis. As time was tight, not all the questions were answered, so we thought we’d… Read More

 

The Systematic Way to Market with Social Media

Learn how to build a LinkedIn Marketing System that accelerates connections, leads, sales and opportunity.   Have you ever wondered how some people can get thousands of business leads using LinkedIn? Or curious what marketing techniques advanced businesses are doing with social media?   Do you feel LinkedIn has the potential of being a powerful… Read More